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Introduction

This document gives information about the different prioritization methods that Monsido applies in the various modules.


Priority of Issues

How Monsido assigns prioritization levels for issues and errors.

The Monsido script sends a request to the Monsido server when a page on the website loads with a JavaScript-enabled agent. This data is used:

  • Page views

  • Error count.

With this data, Monsido calculates the number of pages that have the error and then compares it to the number of errors on each page. For example, one dead link on the busiest page of a website has a higher priority than 5 dead links on the least-visited page.

Priority can be seen, for example, in the Opportunities by Priority in the Performance module. The issues are sorted automatically and also rate the level of difficulty to fix them:

  • High impact

  • Medium impact

  • Low impact


Priority Rankings

This section gives information on the way priority ranking is determined in the SEO and Inventory modules.

Priority Rankings:

  • High Priority Alerts: These issues are rated as high priority:

    • Missing H1

      The H1 header tag is typically the first header tag visible on a page. In order to make it stand out, H1 tags are formatted differently from other page tags. When search engines crawl pages, H1 tags are used to help accurately identify their content. Also, visitors are better able to navigate web pages that feature H1 tags. Having no H1 tags on a page makes it difficult for search engines to crawl your content with accuracy and for your visitors to navigate your content, negatively affecting SEO.

    • Title found on more than one page

      Title tags allow both users and search engines to quickly understand what content they can expect to find on a page. More than one title tag on a page may confuse search engines and users as to the contents of a page, and therefore harm SEO.

    • Missing title

      Title tags allow both users and search engines to quickly identify what content they can expect to find on a page. Pages with no title tag can therefore adversely affect search engine rankings and the user click-through rate from search results. The recommendation is to always include a title tag that clearly communicates what the page is about.

  • Medium Priority Alerts: These issues are rated as medium priority:

    • Images missing ALT

      As search engines cannot ‘‘see’’ images on web pages the way we can, an image with a missing ALT tag can cause the site to be ranked lower due to unintended keywords, or not being ranked at all. ALT tags on images should describe the image as accurately as possible.

      Missing ALT tags for images can also have a negative impact on the level of ADA compliance on the website. Visitors who use assistive technologies such as screen readers rely on ALT tags to navigate and understand the website content.

      For more information, see the User Guide chapter:

    • Too short content on page

      A page may be perceived as being ‘’thin’’ by search engines if it does not contain a certain amount of content. While there is no clear rule as to the amount of content a page should have, it is advisable to have a minimum of 300 words.

    • Multiple H1 on page

      H1 tags allow both users and search engines to quickly understand what content they can expect to find on a page. A page with more than one title tag may confuse search engines and users as to the contents of a page, and can affect the SEO. Use only one Header 1 per page to increase SEO.

    • Missing subheadings

      Subheadings allow both users and search engines to quickly identify what content they can expect to find on a page. A site with no subheadings can receive a lower search engine ranking and a low click-through rate from search results. Always include subheadings to identify specific sections of content and increase SEO.

    • (Identical) H1 found on more than one page

      H1 tags allow both users and search engines to quickly identify what content they can expect to find on a page. A site with more than one page that has the same H1 tag may confuse search engines and negatively impact your rankings and your click-through rate from search results. Make all of the H1 tags across the domain unique and relevant to the on-page content to increase SEO.

  • Low Priority Alerts: These issues are rated as low priority:

    • Too short META description

      Meta descriptions are important as they help users and search engines identify what content they can expect to find on a page. A short meta description may not contain enough characters to effectively communicate the content of a page accurately, and this can negatively impact SEO.

    • Too many internal links

      Search engines use links to determine how relevant a page is to specific search criteria. It is therefore important to ensure that all of your internal links are useful for your visitors. While no absolute rule exists as to how many internal links a page should contain, it is advisable not to overload a page with internal links and to make sure all of your internal links are appropriate to the site content.

    • Too long URL

      URL length is listed as #46 in Google’s top 200 ranking factors. Although there is no exact rule as to how long URLs should be, shorter URLs tend to rank higher on web searches. Shorter URLs benefit users as they are clearer and more attractive when copied in full.

    • Too long META description

      In order to display fully in search engine results, it is generally considered best practice to keep meta descriptions between 150-160 characters. Meta descriptions that are longer than this can run the risk of containing text that provides no added value to users and search engines and negatively impact SEO. Monsido recommends that you keep your meta descriptions to below 160 characters where possible.

  • Technical SEO Issues: This section gives an overview of technical issues that could be harmful to your SEO. [Please note that the issues listed here may not in fact be issues and therefore require manual review.]

    • Pages with - No index

      Pages that have been given a no-index tag are listed here for review. As we cannot determine through scanning whether pages have been given a no-index tag intentionally, these results must be manually reviewed to see if any remedial action is required.

    • Links with - No-follow

      Pages with a no-follow tag are listed here for review. As we cannot determine through scanning whether pages have been given a no-follow tag intentionally, these results must be manually reviewed to see if any remedial action is required.


Severity of Errors

The severity rating assigned to an error indicates the level of risk associated with the data in question. This rating takes into consideration the potential adverse effect on organizational assets, organizational operations, and individuals should it be disclosed without authorization.

How Monsido calculates the severity of security issues:

  • Low Severity
    Data with low severity has a limited adverse effect on organizational assets, organizational operations, and individuals if it is disclosed without authorization.

  • Medium Severity
    Data with medium severity has a serious adverse effect on organizational assets, organizational operations, and individuals if it is disclosed without authorization.

  • High Severity
    Data with high severity has a severe or catastrophic effect on organizational assets, organizational operations, and individuals if it is disclosed without authorization.


Difficulty of Issues

How Monsido calculates the difficulty level of errors and issues. This labeling is found, among other places, in the Accessibility module, on the Accessibility Issues page.

This helps users know the level of expertise needed to correct the issue. Some CMS systems are easier to work with than others. For more information on the difficulty level of an error, contact Monsido Support.

  • Easy: This label indicates that users with basic HTML knowledge should have no problem correcting this issue.

  • Moderate: This label indicates that somewhat more HTML knowledge is needed in order to correct the issue.

  • Hard: This label indicates that the issue requires development knowledge.


Likelihood

Likelihood is a rating given within the Data Privacy module to results. This rating indicates the level of certainty that the error is in fact accurate.

Note: False positives can occasionally occur, and so we recommend that users manually review the flagged data for absolute accuracy.

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