Please see Heatmaps for full instructions on the heatmaps add-on.
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FAQ about heatmaps
This section contains answers to some frequently asked questions about the Heatmaps add-on.
Q. What does the heatmap analysis do?
A. Heatmaps provide a graphical representation of data using a system of color coding to represent different values. The Heatmaps add-on uses a warm-to-cold color scheme to show customers how their web pages are performing. The warmest color (red) indicates the highest visitor engagement and the coolest color (blue) indicates the lowest visitor engagement.
Q. What are the benefits of heatmaps?
Why do I need heatmaps?
How do heatmaps help me?
A. Heatmaps can be used to easily visualize complex data and reveal how visitors behave when they engage with the website.
You can choose, for example, the method of interaction that your visitors use when they visit your website:
Move - This type of heat map shows where visitors move their cursor and where they linger on the page.
This lets you see where important content such as CTAs and advertisements should be placed for optimal impact. This type of heat map also gives the ability to identify areas that visitors tend to skim over.
Click - This type of heat map shows where visitors tap or click on the pages. This lets you track clicks on links, images, and CTAs, and to identify navigational gaps that do not match visitor expectations.
Scroll - This type of heat map shows how far visitors scroll down on the pages, which can help you calculate the ideal length of a webpage, identify if visitors reach the content placed below the fold, and see if the page has a false floor. It also shows you where on the page that visitors spend most of their time and where they lose interest.
Q. What insights can I get from a heatmap?
What are some practical uses for heatmaps?
What can heatmaps show me?
A. Heatmaps contain many insights on how visitors actually interact with web pages. This helps you to identify problem areas and to make targeted improvements for a better overall visitor experience.
Device Type lets you see what devices that your visitors use to browse your pages:
Mobile
Tablet
Desktop.
Heatmap Type lets you choose the method of interaction that your visitors used on your website:
Move - This type of heat map shows where visitors move their cursor and where they linger on the page.
This lets you see where important content such as CTAs and advertisements should be placed for optimal impact. This type of heat map also gives the ability to identify areas that visitors tend to skim over.
Click - This type of heat map shows where visitors tap or click on the pages. This lets you track clicks on links, images, and CTAs, and to identify navigational gaps that do not match visitor expectations.
Scroll - This type of heat map shows how far visitors scroll down on the pages, which can help you calculate the ideal length of a webpage, identify if visitors reach the content placed below the fold, and see if the page has a false floor. It also shows you where on the page that visitors spend most of their time and where they lose interest.
Snapshot time lets you specify the time frame for the heatmap:
Last week
Last month
Last quarter
Last half year
Last year.
Q. Does the Heatmaps feature work with mobile and tablet devices?
Can I see my heatmaps from my cell phone or tablet?
A. You can view your heatmaps on devices where you have our web browser extension installed, usually on a laptop or desktop device.
The Heatmaps feature can track user activity from 3 device types: Mobile, Tablet, and Desktop.
Q. Can I generate a number of heatmaps at the same time?
Can I have multiple heatmaps?
A. Yes. Multiple pages can be added to heatmaps at one time. Please note that the number of heatmaps that you can add also depends on the specifics of your contract.
Q. Can I target specific pages when I configure a heatmap?
Can I set up a heatmap to track activity on a specific page?
A. Yes. Open the Heatmaps feature and then search for pages to apply a heatmap rule onto.
Q. Do heatmaps use cookies?
Are cookies used for heatmaps?
Do you place cookies to gather heatmaps data?
A. No. Cookies are not used for heatmaps.
Troubleshooting
This section gives the solution to some known issues that may need to be adjusted on your heatmaps installation.
Q. Can I get the heatmaps feature to work on my site if the x-frame option is set to DENY?
How do I set up heatmaps if my x-frame option is set to DENY?
A. Heatmaps might malfunction with that configuration. Try to set the x-frame option to
sameorigin .
Q. Why isn't any mobile heatmaps data loading for my heatmap?
Mobile heatmaps data is missing, what is wrong?
I don't have any mobile heatmaps data, how can I find the problem?
A: Make sure that your Web Browser Extension is updated to the latest version. This happens automatically when you quit your browser app and open it again. However, if you do not shut down your browser/computer but merely let it "sleep" with the browser application open, it will not automatically update.
Restart your browser
or
Navigate to "Manage Extensions" and click the "Update" button.
Additional Information
For more information, see the user guide article: