This article gives instructions on how to set up the Statistics feature and describes the data available.
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Introduction to the Statistics Feature
The Statistics overview is in the main summary for the module. For more detailed statistics, click to expand the menu options on the left menu. Each of the main categories expands into several sub-categories, for a higher resolution of detail.
The Statistics feature provides a number of useful analytics, and gives insights on such things as entry and exit pages, bounce rates, session times, and page visitor details.
Note: Not all data sets shown are collected on every account. What you see is entirely dependent upon the type of plan and the settings that are activated.
The Statistics feature tracks the following:
Total visits If only one user visits the site 10 times, the total visits is 10. | The total amount of visits. A page visit is counted when a user lands on your site from an external page, for example a search engine or a direct link.
Note: Monsido and other statistics platforms are normally blocked from appearing in the Total Visits statistic. As an additional measure, send a request to our support team to add our crawler IP as an excluded IP in your statistics platform of choice (Google Analytics, for example). |
Total visitors If the same user visits the site 10 times, the number of visitors is One. | The total number of unique visitors. |
Pageviews If one user visits the site and browses to 10 pages on the site, the pageviews number is 10. | A page view is counted when a page loads or reloads - whether the user was already on the page and hit 'refresh' or if they came from an external page. |
Average visit time | The average amount of time a visitor spends on the page. This is calculated starting from the time the customer lands on the page to the time they land on the next page. |
Bounce rate | Percentage of visitors that bounce. This indicates that the visitor entered the site and then left, rather than continuing to view other pages within the same site.
The last visit on the page (where they bounce from) counts as 0 seconds on the 'average visit time' statistic. For exmple, if the customer leaves the site after only visiting one page, then it counts as a bounce. |
For more information, see the following articles:
Setup
This section gives instructions on how to set up and enable the Statistics module.
Click Admin Settings (gear icon) on the main toolbar from any page.
Note: The Settings button is only available to site admins.
The Domain Settings page opens.
On the same row as a domain, click Action.
The Action menu expands.
In the drop-down list, select Script Setup Guide.
The Set up your Domain page opens.
Click Enable Statistics to turn it on.
The options to Enable Cookieless Tracking and Enable Document Tracking appear.
Turn on these if desired.
For more information, see the User Guide article:
Cookieless Tracking.
Click Save at the bottom of the page.
Copy the script and add it to the HTML code of the website. In the HTML editor, paste the script into the HEAD tag or place it before the </body> tag on every page.
Note: If Consent Manager is activated, the script must be in the HEAD tag in order to catch the cookies.
For more information, see the User Guide chapter:
Add the Monsido Script.
To see the Statistics section on the Dashboard, return to the Action drop-down list and this time select Edit Domain. The Edit Domain page opens.
In the Features section, click Statistics to turn it on.
Click Save. The Edit Domain page closes.
Advanced Setup
It is possible to set up the script manually without using the wizard. The button must be on in the Script Setup Guide as per above, but if you prefer to set up the script yourself, please refer to the instructions on: developer.monsido.com.
Statistics Landing Page
This section gives instructions on how to navigate to the Statistics module.
Locate the Statistics section on the domain Dashboard and click to open it, or click Statistics (the broken pie chart icon) on the page toolbar. The Statistics landing page opens.
Click the date on the upper right side of the page to change the view to a specific date span.
The sections on this page are below, click to navigate to the section of this document that gives all of the details included in this section of the Statistics landing page:
Summary
The Statistics Summary section shows the following data:
Statistics Overview
This section shows a graph view over time of:
Average visit time: This figure is the average length of time that users spent on the page for the date interval (default setting is 30 days).
Bounce rate: This figure gives the percentage of visitors that bounce (the visitor entered the site and then left, rather than continuing to view other pages within the same site).
Visitor Overview: Click the Visitor Overview link at the bottom of the section for a summary of visitor technology.
To skip to the section that gives details about the Visitor Overview, click to navigate to the section in this document that covers it:
Visitors.
Most visited pages
The Statistics Most visited pages section shows an overview of the page traffic, sorted high to low per amount of traffic on the page.
The chart shows the following fields:
Page URL: The URL of the page.
Visitors: This figure is the total number of unique visitors to the page for the date interval (default setting is 30 days).
Page views: This figure is the total number of page views to the page for the date interval (default setting is 30 days).
Most Visited Pages: Click the link to navigate to the Most Popular Pages page.
Traffic Sources
This section shows an overview of the page traffic sources.
The summary chart shows the visual breakdown of traffic sources. The sources are sorted over the past 30 days and include:
Total traffic sources: This figure shows the source that visitors use to access the site.
Search engines: The number of visitors that arrive from search engine results/searches.
Direct visits: The number of visitors that arrive by typing the URL into their web browser address bar.
Referring visits: The number of visitors that arrive from other website domains. This is the same as External Referring Domains.
Social visits: The number of visitors that arrive from social media networks.
Campaign visits: The number of visitors that arrive from campaign links such as newsletters, ads, or pop-ups.
Click the Traffic Sources link at the bottom of the section for more details.
Most Frequent
This section shows an overview of the most frequent method of page access.
The data tracked is:
Location (country): Geographical physical location of the visitor.
Device: The devices that the visitors accessed the page with.
Browser: The browsers used most frequently by site visitors, along with the number of visits, bounce rates, actions per visit, and average time spent on the page.
Operating System: The operating systems that the visitors browsed the page with.
Resolution: The screen resolutions that visitors used most frequently to view the site, along with the number of visits, bounce rates, actions per visit, and average time spent on the page. Change the view to a bubble or donut chart.
Language: The language of the device that the visitor used.
Visitor Overview: Click the link for more detailed information about the technology that the visitors browsed the page with.
Side Menu Options
The menu on the left side of the landing page offers options to view specific statistics that are tracked.
Summary: This is the landing page, as covered in the previous section of this document.
Content
Select Content from the menu on the left.
The menu expands with the following options:
Most popular pages
Select this option for a detailed view of the page URLs with the most views. See which pages have the most visitors. The chart at the top shows the exact number of page visits, while the chart underneath shows the number rounded to the nearest thousand.
Least popular pages
Select to navigate to the Least Popular Pages page for a detailed view of the page URLs with the least views.
The information shown is:
URL: The URL for the page.
Visits: The number of visits to the page.
PageViews: The number of views the page received.
Average Time: The average amount of time spent on the page.
Most downloads
Select to navigate to the Most Downloads page for a detailed view of the documents that visitors downloaded most.
Pages without visits
Select to navigate to the Pages without Visits page for a detailed view of the pages on the site with no visitor traffic.
The information shown is:
URL: The URL for the page.
Visits: The number of visits to the page.
Docs without downloads
Select to navigate to the Documents without Downloads page for a detailed view of the documents that 0 visitors have downloaded.
The information shown is:
URL: The URL for the page.
Visits: The number of visits to the page.
Events
Select to view user interactions with specific page elements, for example, the number of clicks on a button or link.
Site Search
Select to see what visitors search for when they use the search feature on your website. Track the actions that visitors take, if any, after they perform a search.
For more information, see the User Guide chapters:
Traffic Sources
Select Traffic Sources from the menu on the left.
The menu expands with the following options:
Traffic Sources Summary
Select Traffic Sources Summary from the submenu on the left.
The summary shows an overview of traffic sources over the past 30 days.
Referring Information: This chart shows external referring domains.
Click External Referees Overview for more detailed information.
Search engines
Select Search Engines from the submenu on the left.
The chart shows search engines that visitors used for entry to the site.
Click Search Engines Overview for more detailed information.
Social Networks
Select Social Networks from the submenu on the left.
The chart shows social networks that visitors used for entry to the site.
Click Social Network Overview for more detailed information.
External Referring Domains
Select External Referring Domains from the submenu on the left.
The chart shows external referring domains; these are tracked when the user clicks on a link to your domain from an external website. Click External Referees Overview for more detailed information.
Entry and Exit Pages
Select Entry and Exit pages from the menu on the left.
The menu expands with the following options:
Entry pages
Exit pages
Bounce rates.
Tip! Use the date-picker to select a start and end date for the chart to show.
Entry pages
Select Entry Pages from the submenu on the left.
This page gives you a detailed view of the first page that visitors viewed on the site. This is most often the landing page of the site.
By default, the report is organized by the number of visitors over a 30-day period.
Tip! Use the date-picker to select a start and end date for the chart to show.
Exit pages
Select Exit Pages from the submenu on the left.
This page gives a detailed breakdown of the last page that a visitor viewed before they left the site.
It also gives information about the number of visitors who exited from each individual page.
Tip! Use the date-picker to select a start and end date for the chart to show.
Bounce rates
Select Bounce Rates from the submenu on the left.
This page gives a detailed view of the percentage of visitors that bounce. This term refers to situations where the visitor entered the site and then left, rather than continuing to view other pages within the same site.
Tip! Use the date-picker to select a start and end date for the chart to show.
Visitors
Select Visitors from the menu on the left.
The list expands with the following options:
Visitors Summary
Select Visitors Summary in the Visitors sub-menu on the left menu bar.
The Visitors Summary page opens.
The sections show the following overviews:
Your User's Technology
Devices: The devices that the visitors accessed the page with, for example, laptop/desktop/smartphone.
Click the link or use the menu on the left for more detailed information and charts.
Operating systems: The operating systems that the visitors browsed the page with.
Click the link or use the menu on the left for more detailed information and charts.
Screen resolutions: The screen resolutions that visitors use most frequently to view the site. Change the view to a bubble or donut chart.
Click the link or use the menu on the left for more detailed information and charts.
Browsers: The browser that the visitor accessed the page with.
Click the link within each section, or use the menu on the left for more detailed information and charts.
Tip! Use the date-picker to select a start and end date for the chart to show.
Locations
Select Locations in the Visitors sub-menu on the left menu bar.
The Locations page opens.
The pie chart gives the following information:
Total Visits: Total number of visits to the page.
Total Visitors: Total number of unique visitors to the page.
Page Views: Total number of times the page was viewed.
Average Visit Time: Average amount of time spent on the page.
Bounce Rate: The percentage of visitors who left the site from this page.
Location of visitors (country): Shown by colors in the pie chart as well as in a list below the pie chart showing the percentage of total visitors from each location.
The data is further broken down and presented in the section below the chart:
Name: The name of the location (country).
Visits: The number of visits from each location.
Bounce Rate: The percentage of visitors from each location who exited the site from this page.
Actions per Visit: The number of actions from each location that were done on the page.
Average Time: The average amount of time spent on the page by each location.
Tip! Use the date-picker to select a start and end date for the chart to show.
Language
Select Language in the Visitors sub-menu on the left menu bar.
The Languages page opens.
The pie chart gives the following information:
Name: The name of the language. Language is determined first by IP address and then by geo-location.
Visits: The number of visits from each language group.
Bounce Rate: The percentage of visitors from each language group who exited the site from this page.
Actions per Visit: The number of actions from each language group that were done on the page.
Average Time: The average amount of time spent on the page by each language group.
Tip! Use the date-picker to select a start and end date for the chart to show.
Organizations
Select Organizations in the Visitors sub-menu on the left menu bar.
The Organizations page opens.
The chart shows a breakdown of visitors to the site who used a registered IP address from an external organization.
Name: The name of the organization, as determined by IP address.
Visits: The number of visits from each organization.
Bounce Rate: The percentage of visitors from each organization who exited the site from this page.
Actions per Visit: The number of actions from each organization that were done on the page.
Average Time: The average amount of time spent on the page by each organization.
Tip! Use the date-picker to select a start and end date for the chart to show.
Devices
Select Devices in the Visitors sub-menu on the left menu bar.
The Devices page opens.
The chart shows the following:
Name: The name of the type of device used to access the page.
Visits: The number of visits from each type of device.
Bounce Rate: The percentage of visitors from each type of device who exited the site from this page.
Actions per Visit: The number of actions from each type of device that were done on the page.
Average Time: The average amount of time spent on the page by each type of device.
Tip! Use the date-picker to select a start and end date for the chart to show.
Browsers
Select Browsers in the Visitors sub-menu on the left menu bar.
The Browsers page opens.
The chart shows the following:
Name: The name of the type of browser used to access the page.
Visits: The number of visits from each type of browser.
Bounce Rate: The percentage of visitors from each type of browser who exited the site from this page.
Actions per Visit: The number of actions from each type of browser that were done on the page.
Average Time: The average amount of time spent on the page by each type of browser.
Tip! Use the date-picker to select a start and end date for the chart to show.
Operating Systems
Select Operating Systems in the Visitors sub-menu on the left menu bar.
The Operating Systems page opens.
The chart gives the following information:
Name: The name of the operating system used to access the page.
Visits: The number of visits from each type of operating system.
Bounce Rate: The percentage of visitors from each type of operating system who exited the site from this page.
Actions per Visit: The number of actions from each type of operating system that were done on the page.
Average Time: The average amount of time spent on the page by each type of operating system.
Tip! Use the date-picker to select a start and end date for the chart to show.
Screen Resolutions
Select Screen Resolutions in the Visitors sub-menu on the left menu bar.
The Screen Resolutions page opens.
The chart gives the information:
Pixels: The pixel resolution is on the left side of the chart.
Name: The screen resolution on the device that was used to access the page.
Visits: The number of visits from each type of screen resolution.
Bounce Rate: The percentage of visitors from each type of screen resolution who exited the site from this page.
Actions per Visit: The number of actions from each type of screen resolution that were done on the page.
Average Time: The average amount of time spent on the page by each type of screen resolution.
Tip! Use the date-picker to select a start and end date for the chart to show.
Exclude IP Addresses
This section gives instructions on how to exclude a specific IP address from the statistics results in the scan.
Note: Excluded IP address statistics can only affect the results seen by new visitors.
Click Admin Settings (gear icon) on the main toolbar from any page.
The Domain Settings page opens.
Click Action on the same row as a domain.
The Action menu expands.
Click to select Statistics excluded IP addresses. The Excluded IP addresses from statistics page opens. This page shows previously added IP address exclusions and offers the opportunity to add or delete exclusions from the list.
Click the plus icon to add a new IP address for exclusion from the scan.
Tip! Use * as a wildcard (for example 192.168.1.*).
Click the trashcan icon to remove an existing exclusion from the list.
Click Save and close to save the changes and close the page.
Cookieless Tracking
The Statistics module normally applies a cookie to the browser of the visitor. It is possible to remove this so that the scan can still track the same data from visitors who refuse Statistics cookies on the cookie banner.
Turn on Cookieless Tracking with steps 1-6 in the Setup section of this article.
To set up Cookieless Tracking manually, see the instructions in:
For more information, see also the user guide article:
Event Tracking
For instructions on how to use and set up Event Tracking, see the user guide articles:
Statistics Reports
This section gives information about the report for the Statistics feature.
The available report for the Statistics feature are:
Pages Without Visits Report.
Click Schedule This Report (calendar icon) on the same row as the report to receive the report as an email attachment. Multiple selection is allowed.
Click Open Report (eye icon) to get the newest report.
Click Report Administration (gear icon) to add other users to receive the report.
For more information, see the User Guide Articles:
Additional Resources
For more information, see the following User Guide articles:
See also these pages on the Monsido website for more useful information:
For definitions and explanations of acronyms and abbreviations used in the Monsido User Guide, see:
For further assistance, contact the Monsido support team at support@monsido.com or use the Monsido chat and help features inside the application.