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Introduction to the Statistics module
Introduction to the Statistics Module
This document describes the data available in the Statistics module.
The Statistics overview is in the main summary for the module. For more detailed statistics, click to expand the menu options on the left menu. Each of the main categories expands into several sub-categories, for a higher resolution of detail.
Statistics provides a number of useful analytics, giving insights on such things as entry and exit pages, bounce rates, session times, and page visitor details.
Note: Not all data shown are collected on every account, it is entirely dependent upon the type of plan and the settings that are activated.
The Statistics feature tracks the following:
Total visits If only one user visits the site 10 times, the total visits is 10. | The total amount of visits. A page visit is counted when a user lands on your site from an external page, for example a search engine or a direct link.
Note: Monsido and other statistics platforms are normally blocked from appearing in the Total Visits statistic. As an additional measure, send a request to our support team to add our crawler IP as an excluded IP in your statistics platform of choice (Google Analytics, for example). |
Total visitors If the same user visits the site 10 times, the number of visitors is One. | The total number of unique visitors. |
Pageviews If one user visits the site and browses to 10 pages on the site, the pageviews number is 10. | A page view is counted when a page loads or reloads - whether the user was already on the page and hit 'refresh' or if they came from an external page. |
Average visit time | The average amount of time a visitor spends on the page. This is calculated starting from the time the customer lands on the page to the time they land on the next page. |
Bounce rate | Percentage of visitors that bounce. This indicates that the visitor entered the site and then left, rather than continuing to view other pages within the same site.
The last visit on the page (where they bounce from) counts as 0 seconds on the 'average visit time' statistic. For exmple, if the customer leaves the site after only visiting one page, then it counts as a bounce. |
Visit these pages on the Monsido website for useful information:
Setup
This section gives instructions on how to set up and enable the Statistics module.
From the Monsido Domain Overview (globe icon), click Admin Settings (gear icon) at the top of the page.
Note: The Settings button is only available to site admins.
The Domain Settings page opens.
On the same row as a domain, click Action.
The Action menu expands.
In the drop-down list, select Edit Domain. The Edit Domain page opens.
In the Features section, click Enable Statistics to turn it ON.
The options to Enable Cookieless Tracking and Enable Document Tracking appear.
Turn on these if desired.
For more information, see the User Guide article:
Cookieless Tracking.
Click Save. The Edit Domain page closes.
On the same row as the domain, click Action again.
The Action menu expands.
In the drop-down list, select Script Setup Guide.
The Set up your Domain page opens.
Click Enable Statistics to turn it ON.
If you wish to track statistics on documents, click Enable Document Statistics to turn it ON.
Click Save at the bottom of the page.
Copy the script and add it to the HTML code of the website.
For more information, see the User Guide chapter:
Add the Monsido Script.
Statistics landing page
This section gives instructions on how to navigate to the Statistics module.
From the Monsido Domain Overview, click Select Domain. The Domain Overview page opens.
Click on the domain name. The Dashboard for the domain opens.
Locate the Statistics section and click to open it, or click Statistics (the broken pie chart icon) on the page menu bar:
Click the date on the upper right-hand side of the page to change to a specific date span.
For instructions on the date picker, see also the video tutorial:
Date range comparison feature.This view shows:
A graph of the total number of visits in the last 30 days
Most visited pages
Traffic Sources
Most Frequent.
Side Menu Options
The menu on the left side of the landing page offers options to view specific statistics that are tracked in Monsido.
Summary
Select Summary from the menu on the left.
Click the date on the upper right-hand side of the page to change to a specific date span.
For instructions on the date picker, see the video tutorial:
The Statistics summary page shows the following data:
Statistics Overview
This section shows a graph view over time of:
Average visit time: This figure is the average length of time that users spent on the page for the date interval (default setting is 30 days).
Bounce rate: This figure gives the percentage of visitors that bounce (the visitor entered the site and then left, rather than continuing to view other pages within the same site).
Visitor Overview: Click the Visitor Overview link at the bottom of the section for a summary of visitor technology.
Most visited pages: This section shows an overview of the page traffic, sorted high to low per amount of traffic on the page.
The chart shows the following fields:
Page URL: The URL of the page.
Visitors: This figure is the total number of unique visitors to the page for the date interval (default setting is 30 days).
Page views: This figure is the total number of page views to the page for the date interval (default setting is 30 days).
Most Visited Pages: Click the link to navigate to the Most Visited Pages page.
This page shows a bar graph of the most viewed pages, along with a chart list of the same data. Click the URL to navigate to the external page.
Navigate through the options on the left-hand menu to view the following:
Most Popular Pages
Least Popular Pages
Most Downloads
Pages without Visits
Docs without downloads.
Traffic Sources: This section shows an overview of the page traffic sources.
The summary chart shows the visual breakdown of traffic sources. The sources are sorted over the past 30 days and include:
Total visits: Number of visits in the past 30 days.
Total traffic sources: This figure shows the source that visitors use to access the site.
Search engines: The number of visitors that arrive from search engine results/searches.
Direct visits: The number of visitors that arrive by typing the URL into their web browser address bar.
Referring visits: The number of visitors that arrive from other website domains. This is the same as External Referring Domains.
Social visits: The number of visitors that arrive from social media networks.
Campaign visits: The number of visitors that arrive from campaign links such as newsletters, ads, or pop-ups.
Traffic Sources: Click the link to navigate to the Traffic Sources page.
This page contains sections with more detailed information about the traffic sources.
Traffic Sources Summary: This chart shows an overview of traffic sources to the page over a time period of 30 days.
External referring domains: This chart shows external referring domains. Click External Referees Overview for more detailed information.
Search engines: This chart shows search engines that visitors use for entry to the site. Click Search Engines Overview for more detailed information.
Social Networks: This chart shows social networks that visitors use for entry to the site. Click Social Network Overview for more detailed information.
Most Frequent: This section shows an overview of the most frequent method of page access.
The data tracked is:
Location (country): Geographical physical location of the visitor.
Device: The devices that the visitors accessed the page with.
Browser: The browsers used most frequently by site visitors, along with the number of visits, bounce rates, actions per visit, and average time spent on the page.
Operating System: The operating systems that the visitors browsed the page with.
Resolution: The screen resolutions that visitors used most frequently to view the site, along with the number of visits, bounce rates, actions per visit, and average time spent on the page. Change the view to a bubble or donut chart.
Language: The language of the device that the visitor used.
Visitor Overview: Click the link for more detailed information about the technology that the visitors browsed the page with.
The technology that the user browsed the site with:
Devices: The devices that the visitors accessed the page with.
Operating systems: The operating systems that the visitors browsed the page with. Click the link to view an expanded page with graph views about the operating systems used most frequently by site visitors.
Screen resolutions: The screen resolutions that visitors use most frequently to view the site. Change the view to a bubble or donut chart.
Click the link to view an expanded page showing more detailed screen resolution information.
Browsers: The browser that the visitor accessed the page with. Click the link to view an expanded page with graph views about the browsers used most frequently by site visitors.
Visitors
Select Visitors from the menu on the left.
The list expands with the following options:
Visitors Summary
Locations
Language
Organizations
Devices
Device Brands
Browsers
Browser Plugins
Operating Systems
Screen Resolutions.
Visitors Summary: Select to navigate to the Visitors Summary page for a detailed summary of site visitors and the technology they use. The sections show the following overviews:
Devices: The devices that the visitors accessed the page with, for example, laptop/desktop/smartphone. Click the Device Overview link for more detailed information.
Device Brands: The brand of device that visitors accessed the page with, for example, Apple.
Operating systems: The operating systems that the visitors browsed the page with. Click the link for more detailed information about the operating systems used most frequently by site visitors.
Screen resolutions: The screen resolutions that visitors use most frequently to view the site. Change the view to a bubble or donut chart. Click the link for more detailed information about screen resolution.
Browsers: The browser that the visitor accessed the page with. Click the link for more detailed information about the browsers used most frequently by site visitors.
Browser Plugins: The browser plugins used when the page is accessed. For example, PDF or cookie.
Locations: Select to navigate to the Locations page for a detailed view of the locations of site visitors.
Language: Select to navigate to the Languages page for a detailed view of the language and other information about the device that the visitor used.
Organizations: Select to navigate to the Organizations page. The chart shows a breakdown of visitors to the site who used a registered IP address from an external organization.
Devices: Select to navigate to the Devices page for a detailed view of the devices used by visitors.
Browsers: Select to navigate to the Browsers page for a detailed view of the browsers used by visitors.
Operating Systems: Select to navigate to the Operating Systems page for a detailed view of the operating systems used by visitors.
Screen Resolutions: Select to navigate to the Screen Resolutions page for a detailed view of the screen resolution settings used by visitors.
Content
Select Content from the menu on the left.
The menu expands with the following options:
Most popular pages
Least popular pages
Most downloads
Pages without visits
Docs without downloads
Events
Site Search.
Most popular pages: Select to navigate to the Most Popular Pages page for a detailed view of the page URLs with the most views. See which pages have the most visitors. The chart at the top shows the exact number of page visits, while the chart underneath shows the number rounded to the nearest thousand.
Least popular pages: Select to navigate to the Least Popular Pages page for a detailed view of the page URLs with the least views.
Most downloads: Select to navigate to the Most Downloads page for a detailed view of the documents that visitors downloaded most.
Pages without visits: Select to navigate to the Pages without Visits page for a detailed view of the pages in the site with no visitor traffic.
Docs without downloads: Select to navigate to the Documents without Downloads page for a detailed view of the documents that 0 visitors have downloaded.
Events: Select to view user interactions with specific page elements, for example, the number of clicks on a button or link.
Site Search: Select to see what visitors search for when they use the search feature on your website. Track the actions that visitors take, if any, after they perform a search.
For more information, see the User Guide chapters:
For more information, see the User Guide chapters:
Traffic Sources
Select Traffic Sources from the menu on the left.
The menu expands with the following options:
Traffic sources summary
Search engines
Social networks
External referring domains.
Traffic Sources Summary: Select to navigate to the Traffic Sources Summary page for an overview of traffic sources. The summary shows an overview of traffic sources over the past 30 days.
Referring Information: This chart shows external referring domains. Click External Referees Overview for more detailed information.
Search engines: This chart shows search engines that visitors used for entry to the site. Click Search Engines Overview for more detailed information.
Social Networks: This chart shows social networks that visitors used for entry to the site. Click Social Network Overview for more detailed information.
Top Keywords: This chart lists the top keywords used in an internet search to find entry to the site.
Note: When users arrive on the page via a search engine, the Keyword cannot be defined.External Referring Domains: This chart shows external referring domains; these are tracked when the user clicks on a link to your domain from an external website. Click External Referees Overview for more detailed information.
Entry and Exit pages
Select Entry and Exit pages from the menu on the left.
The menu expands with the following options:
Entry pages
Exit pages
Bounce rates.
Entry pages: Select to navigate to the Entry Pages page for a detailed view of the first page visitors viewed on the site. This is most often the landing page of the site. This report is organized by the number of visitors over a 30-day period.
Exit pages: Select to navigate to the Exit Pages page for a detailed breakdown of the last page a visitor viewed before they left the site and to see the number of visitors who exited from each individual page.
Bounce rates: Select to navigate to the Bounce Rates page for a detailed view of the percentage of visitors that bounce (the visitor entered the site and then left, rather than continuing to view other pages within the same site).
Statistics Excluded IP Addresses
This section gives instructions on how to exclude a specific IP address from the statistics results in the scan.
Note: Excluded IP address statistics can only affect the results seen by new visitors.
From the Monsido Domain Overview (globe icon), click Admin Settings (gear icon) at the top of the page.
The Domain Settings page opens.
Click Action on the same row as a domain.
The Action menu expands.
Click to select Statistics excluded IP addresses. The Excluded IP addresses from statistics page opens. This page shows previously added IP address exclusions and offers the opportunity to add or delete exclusions from the list.
Click the plus icon to add a new IP address for exclusion from the scan.
Tip! Use * as a wildcard (for example 192.168.1.*).
Click the trashcan icon to remove an existing exclusion from the list.
Save and close to save the changes and close the page.
Cookieless Tracking
The Monsido Statistics module normally applies a cookie to the browser of the visitor. It is possible to remove this so that Monsido can still track the same data from visitors who refuse Statistics cookies on the cookie banner.
Configure the Monsido script as usual.
Add the line:
cookieLessTracking: true,It should look like this:
<script type="text/javascript">
window._monsido = window._monsido || {
token: "your-token-here",
statistics: {
enabled: true,
cookieLessTracking: true,
documentTracking: {
...Paste the script to the website HTML and then publish the site.
For more information, see:
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Event Tracking
This section gives instructions on how to set up and use Event Tracking in the Statistics feature.
Track visitor interactions on your website with the Event Tracking option. This lets you add event tracking to any clickable element on your web pages, for example, buttons, links, dropdowns, and widgets. In the Monsido UI, you can see how many times visitors click on a tracked element.
Prerequisites
To track events on your website, the following requirements must be fulfilled:
The Monsido script has to be present on your website.
For instructions on how to add the script, see the User Guide article:
The Statistics feature has to be enabled. The instructions are in the Setup section of this document.
The web page element that you want to track interactions on must contain the following code snippet:
onclick="window.monsido_functions.trackEvent('Category', 'Action', 'Event', 1);"
Define Categories, Actions, and Event Names
To classify an event: assign a category, action, and name.
For example, you may have Contact Us buttons in various places on your website and would like to track how many people actually click them. For the Contact Us button on the Home page, you could classify it as follows:
Category: Contact
Action: Contact Us button
Event: Click the Contact Us button on the Home page.
The code to add to the "Contact Us" button from this example looks like this:
onclick="window.monsido_functions.trackEvent('Contact', 'Contact Us button', 'Click Contact Us button on Home page', 1);"
If the same button is on a different page, for example, your Privacy Policy page, use the following classification for that element:
Category: Contact
Action: Contact Us button
Event: Click the Contact Us button on the Privacy Policy page.
This is how the above configuration appears in the Monsido UI when the event data starts to come in:
Set up event tracking
Make sure your website and the Monsido configuration both meet the prerequisites.
Locate a clickable element on your website that you wish to add event tracking to. In this example, we will use a "Book a demo" button located in the website header.
Open the CMS (website builder software) and find the HTML code for the "Book a demo" button. In this example, the code looks like this:
<a href="https://example.com/demo">
<button class="header-btn" type="button">
Book a demo
</button> </a>Copy the code snippet as given above and paste it inside the <button> element of your code. It should look like this:
<a href="https://example.com/demo">
<button class="header-btn" type="button"
onclick="window.monsido_functions.trackEvent
('Category', 'Action', 'Event', 1);">
Book a demo
</button> </a>Specify a Category, Action, and Event that you want this event to be tracked as. These will show up inside the Monsido UI and help you understand the data.
In our example, we set the Category to "Conversion", the Action to "Book a demo", and the Event to "Website header button clicked". The final code should look like this:
<a href="https://example.com/demo">
<button class="header-btn" type="button"
onclick="window.monsido_functions.trackEvent
('Conversion', 'Book a demo', 'Website header button clicked', 1);">
Book a demo
</button> </a>Publish your website. Monsido is now tracking clicks on the Book a demo button.
View the Events Data
To view the Events data, log into Monsido and navigate to the Statistics module > Content > Events. There you can see all the events data that are tracked on your website. Be aware that in some cases it can take up to 24 hours before tracked data is displayed in Monsido.
The number in the Events column indicates how many times the selected element has been clicked.
Video Guide: How to set up event tracking
This section contains a video guide that shows the steps on how to set up even tracking.
Duration: 5 minutes
Additional information
Visit these pages on the Monsido website for useful information:
For further assistance, contact the Monsido support team at support@monsido.com or via the Monsido chat and help features inside the application.
Contact us:
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